About us

 

Experience

We have over 20 years experience in business planning, strategy & operations,

We have operated in businesses varying in size from small family to large corporate.

We have experience in all facets of business, including sales, marketing, product development, finance, logistics and IT.

We understand how businesses tick.

We approach businesses being online from a business angle, rather than from a technical-internet perspective. That means, we wrap the technology around the business rather than trying to fit the business into the technology. For you, that ensures that we always put you-making-money first. We develop the online component of your business to be one of the tools for use by your business to assist in your success.

 

Why we established HomePages...

Many of the small businesses we spoke to complained about a downturn in business. Exploration of the market has pointed to some trends that appear to be developing in the Australian small-business market:

- Many are relying solely on already established relationships for their income.

- Many are struggling to attract new business.

- Traditional marketing & advertising techniques are not as effective as they used to be.

 

On the other hand, we have seen that a number of small businesses that have "moved" online, have actually closed down their shop-front because the vast majority of their new business is coming from online enquiries and the cost-to-benefit analysis of a physical (bricks & mortar) presense is simply not effective.

 

Their appears to be an incogruity between the two positions... 100% online or 100% off-line. It would appear that the future lies somewhere in-between: maintain a physical presense to support your current customer base, whilst acknowledging that internet search is where the majority of your new customers are going to come from, and therefore establishing an online presence.

 

In exploring the reasons that so many small businesses are not moving online, we noticed that as "developed" as the Australian internet industry is from a technical perspective, it is still really hard for a small business, that has little or no internet training and a limited budget, to take their business online.

The process today is...

- Find a domain name;

- License it;

- Find a website developer;

- Brief the developer on creative design, content and functionality;

- Choose a website hosting company or sub-lease from the developer;

- Keep you site updated by re-briefing the developer or if a CMS site, logging into your site and making changes;

- Appoint an SEO company to develop a keyword list and optimize the site;

- Establish a Google Places presense;

+ more

 

Why HomePages?

Because we do EVERYTHING for you for only $100 (+GST) per month, with no set-up fee (for a limited time)... and after 3 years continuous service, we'll offer to transfer to you the domain name you've been using for only $999 (+GST)... Now that's fair!